Do your research BEFORE the interview

If you want to make a good impression, research and find out about the company you are interviewing with. One of the first questions an employer may ask is, “What do you know about us?” At the very least, you should know what products and/or services the company provides, how long it has been in business and something about its reputation. Your knowledge of the company demonstrates your interest in working there.

Conduct salary research. You should find out what the market rate is for the job you are interviewing for in advance of the meeting. Take into account your experience and the location. If the salary question comes up, you will be prepared to have an educated response. You can find salary information by calling the company’s human resources department, looking at job postings for similar jobs or using online salary calculators such as the one on If you know the person you will be interviewing with, try to find out something about him/her. Perhaps the interviewer is an alumni from your school, was recently promoted or won a citizenship award. Slipping this information into a conversation will be impressive, if you do it judiciously.

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